Static guides
Cold texts, ignored panels, QR codes nobody scans. No narrative, no personality.
lares.talk
Your story,
Your story,
told by someone who
truly knows it.
Lares brings an interactive cultural guide with a face, a voice and a regional character — as a totem in your space, or as an app on your phone. It speaks, answers, amazes.
The Lares kiosk, live: an AI character guiding a visitor through a real site.
Works offline too
On-site totem
App on your phone
Augmented reality
The problem
Digital guides at Italian cultural sites
Digital guides at Italian cultural sites
are stuck in the ‘90s.
Connection dependency
Existing digital solutions require a stable connection on-site. Museums, estates and villages often don't have one.
Language barrier
Foreign tourists don't understand the local guide. Italian heritage remains inaccessible to visitors from abroad.
How it works
Four steps. No technician needed.
1
Speak or type
The visitor asks a question by voice or text, at the totem or on their phone. In Italian, English or their own language.
2
The character replies
Turi, Beppe, Gennaro — the guide responds with their own voice, personality and colourful dialect.
3
Contextualised
Every answer is calibrated to the location: local history, legends, dishes, historical figures of the territory.
4
Anywhere
The totem runs locally: works in cellars, crypts, in the middle of fields, even without a network. The app follows you everywhere on your phone.
Ready from day one
Zero data collection. No studies to commission.
Lares already knows the territory — history, art, traditions, legends, flavours. Your venue doesn't need to write texts, commission research or build archives: the system speaks with knowledge from day one. Want to add your own story — the family anecdote, the unique piece in your collection? Personalise it whenever you like. But it's a bonus, not a prerequisite.
Tablet & smartphone version
See the app →
The character knows where you are — and starts first.
With the Lares app, GPS activates proactive suggestions as you move. The app is in private beta: access is granted on request.
The characters
20 characters for 20 regions.
See all
20 characters for 20 regions.
Each with their own voice.
«Ccà nisciuno è fesso» — but I’ll make an exception for you.
‘I’m not saying this to please you, parlo, but to tell the truth.’
‘In Naples, perdinci, every corner tells a story that tugs at your heartstrings!’
‘In Genoa, if nobody—t'à scima—shows up, it’s for a reason.’
«Nobody pulls a fast one on me in Rome, aò! Here we live on sunshine, history and a good laugh.»
«In Piedmont we make no promises of paradise — esageruma nen. But precision, that we guarantee.»
‘The world has taught me that sa vida is beautiful even with just a few things.’
‘From the lathe to the code, but Emilia can’t shme la leva.’
‘Calabria won’t give in, and neither will I — 'ndo vui?’
‘Milan won’t wait. And neither will I.’
For whom
Every space has its guide.
Agriturismos
Tell the story of your estate's roots. Local legends, farm history, family recipes — all in the voice of a character who speaks the language of the place.
Discover →Museums
Replace the anonymous audio guide with a character who lives in the centuries you exhibit. Engaged visitors, dwell time tripled.
Discover →Tour Operators
Give your clients an experience they won't forget. Lares becomes part of the package, setting you apart from the competition.
Discover →Theme Parks
Each zone of the park gets its own narrator. The right character for every area: from the medieval castle to the Arab-Norman village.
Discover →
…and beyond every space
Discover the private beta →
Across the whole world, with the app
Guides don't only live in places. The Lares app puts one in your pocket: in a museum on the other side of the world, among the ruins of a site you've never visited, through the streets of a foreign city. Ask anything, in your language. The app is currently in private beta, with access granted on request.
Under the hood
Technology that actually works.
Roadmap
Where we come from. Where we're going.
✓
Completed
Characters & identity
20 regional characters, voices and personality. The roster grows over time.
→
In private beta
App — private beta
Built and tested: conversation in your language, HD voices, GPS. In private beta by invitation while we complete our checks — access on request.
→
In progress
Partner totems
3–5 offline demo installations with selected pioneer partners
○
Coming soon
Offline pipeline
Certified hardware, autonomous installation, OTA updates
○
Future
v1.0 SaaS
Self-service platform, character marketplace, visitor analytics
Private beta
The app is built and tested — access is by invitation.
The app is developed and tested, and in private beta while we complete our checks. New guides are added over time. Do you manage a space? Request a totem demo.
Become a partner
Bring Lares to your space.
Lares is developed and tested. The totem programme is launching: we are selecting 3–5 pioneer partners for the first on-site installations — with exclusive terms and direct support from the founding team.
Applications open
Are you a visitor? The Lares app is in private beta, with access on request.
Do you manage a space? Fill in below.
lares.talk is a product by lightweb.it by Paolo Tanzi
- VAT IT 02611230349
- HQ Str. Gossella 16, 43029 Traversetolo (PR) — Italy
- Email lares@lightweb.it
- WhatsApp +39 347 501 1877
Thank you! We'll get back to you within 48 hours.