Lares characters
Every place has its voice.
Characters born from local culture — with personality, accent and authentic stories. Meet them at the totem in your space or in the app, on your phone, anywhere in the world. And the cast grows over time.
Global project
Guides for any place in the world.
Characters not tied to a specific country: perfect for international venues, hotels, airports and trade fairs — and ideal in the app, to take with you on any trip.
«England's grandeur lies not in bombast, but in the measured wisdom of her traditions.»
‘Tell me where you are. I’ll tell you where you are.’
‘Every place has a story. I’ll find it for you.’
🇯🇵 Japan
Between millenary tradition and lightning-fast modernity.
‘Both the West and the East flow within my heart たおやか.’
‘Words are like swords; they are spoken with the resolve of “一刀両断”.’
‘When the two swords were drawn, Fate began.’
🇮🇩 Indonesia
17,000 islands. Four voices to tell them.
‘Every dance movement is an act of ‘sembah’ to the gods, not a performance for the eyes.’
‘Words are seeds, uang is a garden—both flourish in the right hands.’
‘My ancestors are sitting beside me, listening to our Toraja story ma'ramba.’
Private beta
These characters are ready. Meet them on the totem.
The Lares app, with these guides in your pocket, is in private beta: access is granted on request. New characters and new regions are added over time. Do you manage a space and want a dedicated character on the totem? Request a demo.