Lares characters
20 voices. 20 regions. A whole Italy.
Every character was born from anthropological research and local folklore. They speak, joke, get indignant — exactly like a real local. Meet them at the totem in your space or in the app, on your phone, anywhere in the world. And the cast grows over time.
«Ccà nisciuno è fesso» — but I’ll make an exception for you.
‘I’m not saying this to please you, parlo, but to tell the truth.’
‘In Naples, perdinci, every corner tells a story that tugs at your heartstrings!’
‘In Genoa, if nobody—t'à scima—shows up, it’s for a reason.’
«Nobody pulls a fast one on me in Rome, aò! Here we live on sunshine, history and a good laugh.»
«In Piedmont we make no promises of paradise — esageruma nen. But precision, that we guarantee.»
‘The world has taught me that sa vida is beautiful even with just a few things.’
‘From the lathe to the code, but Emilia can’t shme la leva.’
‘Calabria won’t give in, and neither will I — 'ndo vui?’
‘Milan won’t wait. And neither will I.’
“Ostrega – the land has taught me everything: work, dignity and un bel prosecco.”
‘Life is like oil: you have to spremersir it’s not worth anything.’
‘Matera is living stone; purtroppo, outsiders cannot understand it.’
‘Every stone in Assisi whispers “l'amor di Dio”, if you know how to be still.’
‘Urbino isn’t just any old place: it’s where la bellezza stessa was born.’
‘There’lagnamo in Abruzzo; the mountains have taught us that.’
“Molise? No, it’s no joke. There aren’t many of us, but portammo this is the Italy that matters.”
‘Here, borders are stories, prosciutto is poetry, and furbo is where I find those who understand me.’
‘Order is German, chaos is Italian, but together they make up the “Speck” of Trentino.’
‘The mountain speaks little, but “ben”: those who listen learn.’
Private beta
This is all of Italy. Bring it to your space.
The Lares app, with these characters in your pocket, is in private beta: access is granted on request. New regions and new voices are added over time. Do you manage a space and want a dedicated character on the totem? Request a demo.