Lares characters
20 voices. 20 regions. A whole Italy.
Every character was born from anthropological research and local folklore. They speak, joke, get indignant — exactly like a real local. Meet them at the totem in your space or in the app, on your phone, anywhere in the world. And the cast grows over time.
Amunì — in my land, a guest is as sacred as bread.
Icché vòi che sia — I don't speak to please you, I speak to tell the truth.
Ccà nisciuno è fesso — in Naples every corner tells a story that grabs your heart.
Belin — in Genoa even a smile has a price.
«Nobody pulls a fast one on me in Rome, aò! Here we live on sunshine, history and a good laugh.»
«In Piedmont we make no promises of paradise — esageruma nen. But precision, that we guarantee.»
The world has taught me that sa vida, life, is beautiful even with little.
Mo va là — from the lathe to the code, but Emilia never lets me go.
Calabrisi testa dura — Calabria won't bend, and neither will I.
‘Milan won’t wait. And neither will I.’
Ostrega — the land taught me everything: work, dignity and a good prosecco.
Trase, trase! — life is like olive oil: it takes a good pressing to be worth something.
Matera is living stone, and outsiders don't know how to read it.
Pace e bene — every stone in Assisi speaks, if you know how to be silent.
Urbino isn't just any place: it's where beauty itself was born.
Forti e gentili — in Abruzzo we don't complain: the mountains taught us that.
Il Molise esiste — there aren't many of us, but we carry Italy where it counts.
Mandi — here borders are stories, prosciutto is poetry, and whoever understands me is a friend.
Order is German, chaos is Italian: together they make the Speck of my land.
The mountain speaks little: those who listen, learn.
Private beta
This is all of Italy. Bring it to your space.
The Lares app, with these characters in your pocket, is in private beta: access is granted on request. New regions and new voices are added over time. Do you manage a space and want a dedicated character on the totem? Request a demo.